Jo Ann Herold shares her career journey from McDonald’s to CMO of Honey Baked Ham. She emphasizes understanding customers. Moira Vetter announces a new podcast, Marketing Madhouse. A debate ensues over whether B2B or B2C marketing is more difficult. Jo Ann argues B2C has more immediate sales pressure while Maura says B2B has complex stakeholders. They note digital convergence and agree advertising should focus on customers.
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marketing-madmen
Apr 28, 2025
