A MadMan’s Guide to Lima and the Cuisine of Peru
In this episode of Marketing MadMen, Nick Constantino and Chef Arnaldo Castillo of Tio Lucho’s explore Peruvian cuisine. Chef Castillo highlights common misconceptions about Peruvian food, sharing his journey from starting in the restaurant industry at age 15 to creating the La Chingana pop-up during quarantine, and ultimately opening Tio Lucho’s. They discuss the Atlanta pop-up scene and the importance of strategic planning, marketing, and understanding restaurant operations.
Chef Castillo aims to create generational wealth for his family, inspired by his godparents in Northern Peru. The menu at Tio Lucho’s blends contemporary and traditional Peruvian flavors, incorporating local produce. They delve into the complexities of dishes like Hamachi Tiradito, corn fritters, and slow-poached octopus, emphasizing the blend of cultural influences.
They also explore Chifa cuisine, a Chinese Peruvian fusion, and Picarones for dessert. The conversation touches on marketing strategies and the impact of winning a James Beard award. Chef Castillo offers tips for visiting Lima, recommending Chinatown, catacombs, and top restaurants.
Nick shares his experiences in Lima, highlighting major attractions and exceptional dining. He enjoyed meals at Kjolle, Materia, and Primos, and explored Nikkei cuisine at Osaka. Lima’s cocktail culture, especially at Carnival, was a delightful surprise.
Overall, the trip was rich in culinary and cultural experiences, showcasing Lima’s vibrant history, diverse influences, and exceptional food.
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Description
In this episode of Marketing MadMen, Nick Constantino sits down with Chef Arnaldo Castillo of Tio Lucho’s to dive into the world of Peruvian cuisine. Chef Castillo shares his journey from a pop-up to a brick-and-mortar restaurant, emphasizing the unique flavors and cultural influences of Peruvian food. They discuss marketing strategies, navigating the Atlanta pop-up scene, and tips for visiting Lima. Tune in for an enriching discussion on food, culture, and business.
Keywords
Peruvian cuisine, Chef Arnaldo Castillo, Tio Lucho’s, Marketing Mad Men, Nick Constantino, pop-up restaurant, Lima, cultural influences, Peruvian food, marketing strategies, Chifa, Nikkei cuisine, James Beard award
#PeruvianCuisine #ChefArnaldoCastillo #TioLuchos #MarketingMadMen #NickConstantino #PopUpRestaurant #Lima #JamesBeardAward
Key Takeaways
- Understanding the unique flavors and cultural influences of Peruvian cuisine.
- The journey of transitioning from a pop-up to a brick-and-mortar restaurant.
- Effective marketing strategies for restaurants.
- Insights into Lima’s culinary scene, including Chifa and Nikkei cuisine.
- The impact of winning a James Beard award.
Discover the rich flavors and cultural influences of Peruvian cuisine with Chef Arnaldo Castillo of Tio Lucho’s. Join Nick Constantino on Marketing Mad Men as they discuss marketing strategies, the pop-up restaurant scene, and tips for visiting Lima.
